The technique of employing a software to automate messaging and communication on WhatsApp is referred to as WhatsApp automation. By automating repetitive processes, WhatsApp Business automation enables organizations to streamline their customer care, promotional communications, and reminders. Businesses can improve their response times, lower costs, and boost customer happiness by utilizing WhatsApp Automation. Examples of WhatsApp Business automated messages sent using the WhatsApp Business app include welcome and farewell messages, Abandoned Cart reminders, and Order updates.